Last Updated: August 12, 2026
Fitness22 Ltd. (“Fitness22,” “we,” “us,” or “our”) builds fitness and workout apps. This Privacy Policy describes what personal information we collect, why we use it, who we share it with, and the choices and rights you have over it. Unless we state otherwise, Fitness22 acts as the data controller for the personal information described here. If you have questions, Section 13 below tells you how to reach us.
- Overview and Scope
- Personal Information We Collect
- How We Use Your Information
- How We Disclose Your Information
- Your Privacy Choices and Rights
- Security of Your Information
- International Data Transfers
- Retention of Personal Information
- Supplemental Notice for California Residents
- Supplemental Notice for Other U.S. State Residents
- Children’s Information
- Other Provisions
- Contact Us
1. Overview and Scope
This Privacy Policy covers the personal information we process through the Fitness22 website, our mobile applications, and any other product we operate that links to this Policy (together, the “Service”). It’s incorporated by reference into our Terms of Use, which govern your use of the Service. It doesn’t cover data we process about job applicants or employees, or information that’s been genuinely deidentified or is publicly available.
2. Personal Information We Collect
Information You Provide to Us Directly
- Profile information. A name or nickname (not required to be your legal name), sex, weight, height, fitness goals, and other information you choose to enter to personalize your experience.
- Payment information. Handled by our payment processors, as described in Section 4 below. We do not directly collect or store your payment card details.
- Communications. Information you provide when you contact customer support or otherwise communicate with us.
- Feedback. Information you provide if you rate the Service or give us feedback.
Information Collected Automatically
- Usage data. Information about your use of the Service, such as which features and screens you access and how often.
- Device and technical data. IP address, device identifiers, operating system, browser type, language and time zone, and similar technical data.
- Location information. Your location, at whatever precision you grant permission for, derived from your device or set manually by you, used to provide and improve certain features of the Service. This can be disabled at any time in your device settings.
- Cookies and similar technologies. See Section 12 below
Information from Other Sources
- Apple Health / Google Fit. If you choose to connect one of these platforms, we may read data such as calories burned, distance, duration, heart rate, weight, and sex, with your explicit consent, for the purposes described in Section 3 below. We do not use this data for advertising, and we do not sell it. We do not retain the calorie, distance, duration, or heart rate data we read this way. We do retain your weight and sex — whether entered manually or read from a connected platform — for the purposes described in Section 3 below.
- App stores and payment processors. Transaction and subscription status information from Apple, Google Play, or our website payment processor.
A note on sensitive information
Some of what we collect — weight, sex, and other fitness or health-related details you provide — may be treated as sensitive or special-category personal information under certain privacy laws, because it can relate to your health. We only use this information to operate and personalize the Service as described in Section 3, and we do not use it to infer anything about you beyond that purpose, sell it, or use it for targeted advertising. Where the law requires a specific legal basis (such as your explicit consent) for this category of information, we rely on that basis rather than a general one — see Section 5.
3. How We Use Your Information
- To provide, maintain, and personalize the Service, including generating and adjusting your fitness plans
- To provide social or interactive features that let you connect, share activity, or compare information with other users of the Service — see Section 4 for how this may be disclosed to other users
- To provide customer support
- To analyze how the Service is used and to improve it
- To deliver, measure, and manage advertising, including through the advertising partners described in Section 4
- To detect, prevent, and address technical and security issues
- To communicate with you about the Service
- To comply with our legal obligations
We do not use automated processing of your personal information to make decisions about you that would produce legal or similarly significant effects, and we don’t currently offer a right to contest that kind of decision because we don’t make one.
4. How We Disclose Your Information
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Service Providers
We share information with service providers who help us operate the Service and who may only use it to perform services on our behalf. These include hosting and cloud infrastructure providers, analytics and measurement providers (such as Google Analytics), and customer support tools. A list of our current service providers is available on request.
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Payment Processors
Purchases are processed by the app store through which you make the purchase (such as the Apple App Store or Google Play) or by our website payment provider. These parties process your payment information under their own privacy policies. We do not receive or store your full payment card details; we receive only transaction and subscription status information.
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Advertising Partners
We work with advertising partners, such as ad networks and social media platforms, to deliver and measure advertising on and off the Service. These partners may receive device or advertising identifiers, cookie data, and information about how you use the Service, and may use that information for their own advertising purposes, including across other apps and websites.
We do not share the sensitive information described in Section 2.D with these partners for advertising purposes.
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Other Users of the Service
Certain features of the Service let other users see information about you, such as a name or nickname, or activity you choose to share. Where a feature shows this information in a generalized or grouped form (for example, a broad location or range) rather than an exact value, only the generalized form is shown to other users — not the underlying value. Even if you don’t actively participate in such a feature, your information may still be used in an anonymized or aggregated form in connection with it.
We do not consider other users seeing this information to be a sale or third-party disclosure of your personal information under applicable law — it’s a function of the Service itself, working as intended, rather than us providing your information to an outside company.
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Business Transfers
If Fitness22 is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.
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Legal Requirements
We may disclose information if required by law, or if we believe in good faith that disclosure is necessary to comply with a legal obligation, protect our rights or property, investigate wrongdoing, or protect the safety of our users or the public.
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Sale and Sharing of Personal Information
We do not sell your personal information for money. However, our use of advertising partners, described above, may be considered ‘sharing’ for targeted advertising under California law, or a ‘sale’ under some state laws’ broader definitions. Sections 9 and 10 describe your rights and how to opt out. We do not sell or share the sensitive information described in Section 2.D.
5. Your Privacy Choices and Rights
If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction with similar protections, you have the following rights, subject to applicable law:
- Access, correction, and deletion. You have the right to access, correct, or delete your personal information. To exercise these rights, contact us using the details in Section 13.
- Objection and restriction. You have the right to object to, or request restriction of, our processing of your personal information.
- Data portability. You have the right to receive a copy of the information you’ve provided to us in a structured, machine-readable format.
- Withdrawal of consent. Where we rely on your consent to process your information — including for the sensitive information described in Section 2.D — you may withdraw that consent at any time. Withdrawing consent does not retroactively affect processing that already occurred, and does not necessarily stop your information from being used in an anonymized or aggregated form — contact us if you want your data fully removed.
- Complaints. You have the right to lodge a complaint with your local data protection authority.
Fitness22’s legal basis for processing your personal information depends on the data and context: performance of our contract with you (providing the Service), your consent (for example, connecting a health platform, choosing to appear under a name/nickname to other users, or for the sensitive information described in Section 2.D), our legitimate interests (for example, aggregating anonymized activity data, analytics, and security), or compliance with the law.
We may ask you to verify your identity before completing a request.
6. Security of Your Information
We use commercially reasonable safeguards to protect your personal information. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
7. International Data Transfers
Your information may be transferred to, and processed in, countries other than the one in which you reside, where Fitness22 is based, and the United States, where several of our service providers and advertising partners operate. Where required, we rely on legally recognized transfer mechanisms, such as an applicable adequacy decision, Standard Contractual Clauses, or a vendor’s participation in a recognized data transfer framework.
8. Retention of Personal Information
We keep personal information for as long as it’s reasonably necessary for the purpose it was collected for, including to provide the Service, meet our legal and accounting obligations, resolve disputes, and enforce our agreements. How long that is depends on the type of information, how sensitive it is, and why we’re processing it — for example, usage logs are generally kept for shorter periods than account information, and information processed on the basis of your consent (Section 2.D) is generally kept only as long as that consent stands or the purpose it supports continues.
For features described in Section 4: information you choose to share with other users is retained for as long as you use the feature or your account remains active, or until you request deletion. If you stop using such a feature or delete your account, your information is removed from other users’ view going forward. We may retain anonymized or aggregated statistics, with no identifying information attached, to preserve the integrity of historical data — once information is genuinely de-identified in this way, we do not attempt to re-identify it, except where required or permitted by law.
9. Supplemental Notice for California Residents
This section applies to California residents and supplements the rest of this Privacy Policy under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”).
Categories of personal information we collect. Over the past 12 months, we have collected:
- Identifiers (e.g., device identifiers, cookie identifiers, IP address, and a name/nickname if you choose to share one with other users)
- Internet or other electronic network activity (usage data)
- Geolocation data (your location, at whatever precision you grant permission for)
- Protected classification characteristics (sex) — see Sensitive Personal Information below
- Physical characteristics (weight) — see Sensitive Personal Information below
- Inferences (e.g., activity summaries derived from your workout data)
We do not collect Social Security numbers, financial account information, or government identification numbers.
Sources. Directly from you, automatically from your device, from Apple Health or Google Fit if you connect them, and from the third-party service providers and advertising partners described in Section 4.
Sensitive Personal Information. Your sex and weight, and any health- or fitness-related information you provide, may qualify as sensitive personal information under the CCPA. We only use and disclose this information as reasonably necessary to provide and personalize the Service, as described in Section 2.D; we do not use it to infer characteristics about you beyond that purpose, and we do not sell it or use it for targeted advertising. You have the right to limit our use of sensitive personal information to these purposes; because we don’t use it for any broader purpose, there’s nothing further to opt out of, but you’re welcome to contact us to confirm.
Sale and sharing. We do not sell your personal information for money. As described in Section 4, our advertising partners may receive identifiers and usage information for targeted advertising, which the CCPA treats as “sharing” — you can opt out using the mechanisms in Section 12. Separately, other users seeing your name/nickname or activity through a feature of the Service (Section 4) is not a sale or sharing of personal information under the CCPA — it’s a feature of the Service, not a disclosure to a third party.
Your CCPA rights. California residents have the right to: know what we collect and why; access and port your information; correct inaccurate information; request deletion, subject to certain exceptions (e.g., where needed to provide the Service, comply with the law, or where we retain anonymized/aggregated statistics as described in Section 8); opt out of sale or sharing; limit the use of sensitive personal information as described above; not be discriminated against for exercising these rights; and designate an authorized agent.
To exercise these rights, contact us at info@fitness22.com. We may need to verify your identity before completing your request, and we aim to respond within the time required by applicable law (45 days under the CCPA, extendable as permitted).
10. Supplemental Notice for Other U.S. State Residents
If you live in a U.S. state with a comprehensive consumer privacy law (such as Virginia, Colorado, Connecticut, or Utah), you generally have rights similar to those above: to know/access, correct, delete, and port your personal information, to opt out of targeted advertising or sale as described in Section 4, and to limit the use of sensitive information as described in Section 9. Other users seeing your name/nickname or activity through a feature of the Service (Section 4) is, in our view, not a sale, targeted advertising, or third-party disclosure under these laws. Some states also give you the right to appeal a decision if we decline your request.
To exercise these rights, contact us at info@fitness22.com.
11. Children’s Information
The Service is not directed to anyone under the age of 18, and we do not knowingly collect personal information from anyone under 18.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us; we will take steps to remove it.
12. Other Provisions
Cookies and similar technologies. We use cookies and similar technologies for purposes including: operating the Service (session cookies), remembering your preferences (preference cookies), security (security cookies), and advertising (advertising cookies). Where required by law, we will ask for your consent before setting non-essential or advertising cookies. Most browsers let you refuse or delete cookies; doing so may limit some parts of the Service. We do not currently respond to “Do Not Track” browser signals.
Advertising choices. In addition to any cookie controls above, you can limit targeted advertising through: your device settings (for example, Apple’s App Tracking Transparency controls or Android’s “opt out of ads personalization” setting); the Digital Advertising Alliance opt-out for participating companies; the Network Advertising Initiative opt-out; and, if you’re in Europe, the European Interactive Digital Advertising Alliance opt-out. Opting out through these programs means participating companies should stop showing you interest-based ads, but you may still see other ads, and we don’t control or guarantee how these third-party programs work.
Third-party links. The Service may link to third-party websites or services not operated by us. We are not responsible for their content or privacy practices; please review their policies before providing them any information.
Third-party service provider policies. Google Analytics (https://policies.google.com/privacy), Mixpanel (https://mixpanel.com/legal/privacy-policy/), Amplitude (https://amplitude.com/privacy), AppsFlyer (https://www.appsflyer.com/privacy-policy/), Google AdSense/DoubleClick/AdMob (https://policies.google.com/privacy), Facebook Ads (https://www.facebook.com/privacy/policy/), Apple (https://www.apple.com/legal/privacy/en-ww/), Google Play (https://policies.google.com/privacy).
Changes to this Policy. We may update this Privacy Policy from time to time. If we make material changes, we will notify you as required by applicable law and update the “Last Updated” date above. Continued use of the Service after an update constitutes acceptance of the revised Policy.
13. Contact Us
If you have questions about this Privacy Policy, contact us at: info@fitness22.com